# Why Research Matters By:: [[Ross Jackson]] 2023-06-25 There is often a desire to move forward based on nothing more than what one thinks. In many circumstances, this is advantageous. Not everything can be studied. Executing tasks is facilitated by nearly automatic responses. Through experience and instinct, executives develop an over-appreciation for their ability to make the right decision. Research is important to strategic decision-making. Not all decisions are strategic. But when they are, they benefit from something more than instinct. The type of research that is needed and beneficial is more than just analysis. Of course, analysis is important too, but the analysis is just one important subset of the needed research. Research is essential for establishing context. Research enables one to develop and refine one’s thinking on a topic. Research allows one to benefit from the insights and experiences of others. In short, research matters because it informs ignorance and sharpens one’s thinking. Executives tend to undervalue research because it undermines the value of their instinct. Organizations tend to undervalue research because it takes time and requires work to make it worthwhile. There are many reasons rational people could use to avoid the research they don’t want. Individuals and organizations who overcome this natural inclination will be better informed and less reactive. After a significant amount of research, it would seem that is a rather advantageous position in which to be. #### Related Items [[Research]] [[Thinking]] [[Organization]] [[Business]] [[Management]] [[Decision-making]] [[Instinct]]