# The Modern Analytics Perspective By:: [[Brian Heath]] 2022-12-21 Analysis is a more intellectually demanding activity. As such, it attracts individuals who are often gifted with abilities to reason through complex problems and systems. These skills often align closely with modern scientific ideologies. Things are reduced to their essence, data is collected, and mathematics explains the universe. Along the way, this thinking pushes out other belief systems where subjectivity and the human condition have more weight. So, you get a room full of professional analysts with great scientific intellect but shallow alternative intellectual understandings and emotional depth. Yes, there are other intellectual ways to view the world beyond the modern one. But let's just look at emotions as a prime example. Analysts feel emotions, but likely not as intensely as others as the profession's ideology rewards stoic stability - emotions are to be controlled as they are decidedly unscientific and unprofessional. When analysts feel extreme emotions, they likely hide them away versus exploring what it is all about. It's worth stating that this isn't just an analytics problem. The entire modern business perspective embraces this. God forbid if someone were to cry at work despite the edict written on the wall about how passionate the company is about their customers. So, you get a very one-sided view of analysis - one of cold, emotionless calculations and reductionist viewpoints. This creates unexplainable phenomena as systems are infinitely more complex than this viewpoint gives credit to. This is why so many scientific studies can't seem to agree. In the end, we should not be surprised by the subpar analyses that result. By the profession's very own definition, they are doing a poor job by only thinking of the world in primarily one dimension. Future analysts who can see and integrate multiple viewpoints will beat the competition and absolutely befuddle the field. They will be ridiculed, but they won't retaliate. Instead, they will look kindly upon them because they will understand their modern perspective. The future analyst's greatest challenge will be bringing them along on the journey. #### Related Items [[Analytics]] [[Thinking]] [[Systems Thinking]] [[Complexity]] [[Paradigms]] [[Business]]