# The Gap Cannot be Bridged By:: [[Ross Jackson]] 2023-06-12 David Hume presented the is-ought problem. Under this construction, there is no linkage between establishing what _is_, from determining what _ought_ to be. This is another example of why philosophy and the humanities matter to analytics. Analysts often approach their profession with the mindset that if they collect enough data, analyze it rigorously enough, and present it convincingly, informed decisions will follow. When the decisions do not appear consistent with the analysis, analysts often become disheartened. Sometimes cynical. What is really needed is a more fundamental understanding of Hume’s is-ought problem. No amount of data or analysis will determine what ought to be. No amount of data or analysis will make an organization decide to act in the pursuit of the selected ought. Only a determination of values can inform the determination of the ought. Only a willingness to do something will motivate action. This does not mean that analysis is a waste. Data-informed decisions are frequently better than uninformed decisions. A little bit of this hint is contained in the phrase data-informed. Notice the term is not data-determined decisions. The insight is there, albeit subtly, for those attuned to it. However, for those unfamiliar with philosophy and the humanities, it is relatively easy to gloss over it. Organizations operate routinely in the space between is and ought. Analytics is essential for establishing the is. Analytics can contribute to the determination of the ought. Ultimately, the determination of ought and actions directed to making it manifest are human endeavors that reside beyond the is of analytics. That gap will always remain as long as humans are free. #### Related Items [[Analytics]] [[Decision-making]] [[Humanities]] [[Philosophy]] [[Freedom]] [[Data]]