# Running Downhill is Easier By:: [[Steven Denman]] 2023-07-11 While running uphill gives the satisfaction of hard work, it is pretty slow, at least for me. Similar to a race, everyone competing in a market experiences the same ups and downs, though there are interesting differences from a foot race: - How difficult a market incline or decline depends on the preparation and features of the competitor. - There is not a race map that can be trained for, so part of the preparation is prediction, market positioning, and agility. - Preparation is not one-dimensional (like cardiovascular ability might be). There is a more complex set of ways to interact with market dynamics. To keep things simple, in a world where everyone is chasing growth (which is often just chasing the move from society's left pocket to its right pocket), shouldn't the first question be, "What will a lot of people be doing in 5 years? What 'jobs to be done' will increase the most, and what will decrease the most?" Finding a way to enjoy the speed of the downhill section is easier than an uphill section. And, it is much easier than trying to compete with someone who found a way to make your uphill section a downhill section. Here is a quick list of miscellaneous bets for five years out: - I bet people will be doing more testing and prescription ordering from their couch - I bet people will be using more AI assistance tools for at-home work - I bet people will have a different perspective on social media than they do now - I bet people will spend less time getting from 80-100% in writing their ideas, and more time on the 0-80% #### Related Items [[Work]] [[Future]] [[Marketing]] [[Predictive Analytics]] [[Growth]] [[Business]]