# Propaganda in the Age of Choice By:: [[Brian Heath]] 2025-02-10 Propaganda, a tool of influence and persuasion, becomes futile without the backing of real authority, resulting in empty words that fail to resonate or effect change. Historically, marginalized groups have struggled to make their voices heard through propaganda due to a lack of structural power, as seen during the Holocaust and Rwandan genocide, where powerless voices were silenced despite attempts at counter-propaganda. Propaganda's effectiveness hinges on enforcement, credibility, and actionable solutions—elements absent without power. In the digital age, social media gives everyone a voice, but messages without clout or institutional support quickly dissipate amidst information overload. Aspiring leaders or entrepreneurs using grandiose claims struggle to gain traction without tangible achievements or endorsements. This dynamic underscores that actual influence requires more than persuasive storytelling—it demands the capacity to act and transform narratives into reality. While anyone can speak loudly today, only those with genuine power can ensure their voices are heard. By default, the US President's powers are limited compared to kings and dictators. This is even more so when one has low approval ratings, only a slim margin of allies in Congress and the Senate, and burns political capital like it is going out of style. Consider this a lesson of what propaganda looks like without power in the digital age. Things will only happen if we choose to let it. Welcome to the Age of Choice, where power and solidarity becomes personal. #### Related Items [[Propaganda]] [[The Age of Choice]] [[Power]] [[Individuals]] [[Social Media]] [[Metamodernism]] [[American]] [[Information]] [[Democracy]] [[Solidarity]]