# The Spectacle of Analysis - Analytics as Organizational Propaganda
Link:: [Article PDF](https://www.researchgate.net/profile/Ross-Jackson-3/publication/353523949_The_Spectacle_of_Analysis_Analytics_as_Organizational_Propaganda/links/61018c981e95fe241a95ac1c/The-Spectacle-of-Analysis-Analytics-as-Organizational-Propaganda.pdf)
By:: [[Ross Jackson]]
Medium:: [[Article]]
> [!about] Summary from the Source
> Variously situated at points between rigor and relevance, analysts attempt to convince decision-makers that analytic insights should form the basis of organizational understanding and subsequent action. At its best, analysis informs ignorance. At its worst, analysis justifies and perpetuates a given “regime of truth” of those in power (Foucault, 1980, p. 131). In this basest application, analysis devolves into an activity through which organizations establish only those subsets of [[facts]] that support management’s preconceived notions or desired outcomes. In short, analysis becomes a spectacle. Untethered from its foundation in science, such analysis is defined neither by truth nor fact but only by the trappings of its technique and [[rhetoric]]. Through the process, analysis can come to function as a form of organizational propaganda (OP). In this context, the target audience envisioned by those responsible for its creation distinguishes OP from public relations...
## Notes
[[Analytics]]
[[Propaganda]]
[[Spectacle]]